11 Lessons learned from a failed Social Media campaign

Lessons learned from a failed social media campaign

On failure – When best laid plans fall short I’ve recently had the distinct misfortune of working on a social media campaign that failed. As a social media marketer by trade, at first I took the failure of this project very personally. No-one wants to fail, especially not at something in which you are a professional. […]

Facebook or YouTube video? Which one is right for my business?

South African Users and Growth Rate 2014

Facebook has made an aggressive push into the world of video distribution in the last few months, making some wonder where they should place their videos for the maximum effect.   How can you choose between Facebook or YouTube video? YouTube’s obvious benefit is that it provides a permanent and easy sharable link to your video. […]

Marketing done right: Due South’s Promoted Posts

Due South Facebook advertising

Facebook’s recent changes in their algorithm has resulted in a organic reach plummeting to 10% of their previous levels for October 2013 (Read: Facebook Zero and what to do about it). Signs are that Facebook will continue tightening the screws in order to extract more ad revenue from brands through the use of promoted posts and […]

The convergence of marketing and communications

Incite has published a new report that delves into how marketing and communications functions are converging for businesses. Those of us in the Social Media trenches know that having transparent and clear lines of communication between social media and customer service or sales departments can mean the difference between ‘Delight’ and ‘Epic Fail’ when dealing […]