Lessons learned from a failed social media campaign

11 Lessons learned from a failed Social Media campaign

On failure – When best laid plans fall short I’ve recently had the distinct misfortune of working on a social media campaign that failed. As a social media marketer by trade, at first I took the failure of this project very personally. No-one wants to fail, especially not at something in which you are a professional. Looking past the disappointment, I see within the failure of the campaign the opportunity to learn. These are the lessons Read more…

A quick update on the new Facebook Pixel

What is a Facebook Pixel? The Facebook Pixel is a piece of code that you install on your website. This piece of code helps you to track actions taken on your website by your Facebook audience and gathers information from your website visitors enabling you to build a list of website visitors for remarketing (Facebook ad campaigns aimed at past website visitors)   There used to be two different pixels, but these are being phased Read more…

South African Users and Growth Rate 2014

Facebook or YouTube video? Which one is right for my business?

Facebook has made an aggressive push into the world of video distribution in the last few months, making some wonder where they should place their videos for the maximum effect.   How can you choose between Facebook or YouTube video? YouTube’s obvious benefit is that it provides a permanent and easy sharable link to your video. Facebook on the other hand gives in-the-stream immediacy to your message. The simple answer? Both. Regardless of what the video length is, Read more…

Due South Facebook advertising

Marketing done right: Due South’s Promoted Posts

Facebook’s recent changes in their algorithm has resulted in a organic reach plummeting to 10% of their previous levels for October 2013 (Read: Facebook Zero and what to do about it). Signs are that Facebook will continue tightening the screws in order to extract more ad revenue from brands through the use of promoted posts and like ads. The best way to move forward in this paradigm is to select your best content that serves a Read more…

Howzit MSN milking the Oscar Trial for traffic on SKype

The Oscar Pistorius Trial – Everyone’s milking it

While the Oscar Pistorius Trial has the world’s attention, companies and brands are not shy to cash in. Many are resorting to newsjacking tactics in a bid to drive traffic, followers or desperately grab a piece of the share-of-voice pie. I personally found this this piece of work by Howzit MSN within Skype rather in poor taste, but I’m sure the click throughs are skyrocketing (Even I was tempted!). Who knew Howzit MSN would be Read more…

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