11 Lessons learned from a failed Social Media campaign

Lessons learned from a failed social media campaign

On failure – When best laid plans fall short I’ve recently had the distinct misfortune of working on a social media campaign that failed. As a social media marketer by trade, at first I took the failure of this project very personally. No-one wants to fail, especially not at something in which you are a professional. […]

Marketing done right: Due South’s Promoted Posts

Due South Facebook advertising

Facebook’s recent changes in their algorithm has resulted in a organic reach plummeting to 10% of their previous levels for October 2013 (Read: Facebook Zero and what to do about it). Signs are that Facebook will continue tightening the screws in order to extract more ad revenue from brands through the use of promoted posts and […]

Marketing done right: Tsonga Email Newsletter

Tsonga email newsletter

Everyday we flick on our phones, open up our laptops or power up our machines and we are assaulted by digital marketing: Emails, banner ads, pop up ads, promoted posts, tweets, updates, ‘native advertising’ (advertorials dolled up and prostituted as real content)…the torrent goes on and no-one is closing the tap on this flood. With […]