A quick update on the new Facebook Pixel

What is a Facebook Pixel? The Facebook Pixel is a piece of code that you install on your website. This piece of code helps you to track actions taken on your website by your Facebook audience and gathers information from your website visitors enabling you to build a list of website visitors for remarketing (Facebook […]

Facebook or YouTube video? Which one is right for my business?

South African Users and Growth Rate 2014

Facebook has made an aggressive push into the world of video distribution in the last few months, making some wonder where they should place their videos for the maximum effect.   How can you choose between Facebook or YouTube video? YouTube’s obvious benefit is that it provides a permanent and easy sharable link to your video. […]

Marketing done right: Tsonga Email Newsletter

Tsonga email newsletter

Everyday we flick on our phones, open up our laptops or power up our machines and we are assaulted by digital marketing: Emails, banner ads, pop up ads, promoted posts, tweets, updates, ‘native advertising’ (advertorials dolled up and prostituted as real content)…the torrent goes on and no-one is closing the tap on this flood. With […]

What makes a Retweetable Tweet?

As more and more companies are engaging in social media and producing content the pressure is on for agencies and Social Media practitioners to up their game and create content that is genuinely ‘shareable’ Dan Zarrella (Hubspot’s resident Social Media Scientists – don’t you just love that title?) has recently published his latest research report […]

Small businesses need help with social media

Most Small businesses need some help to take advantage of the opportunities presented by Social Media Marketing, as research conducted by Constant Contact shows. Here are some objectives commonly identified by small businesses: Build your brand by getting people to recognize your name and associate it with your product. Attract new customers by driving traffic to your social media […]