For businesses, engaging with your existing and potential customers through Social Media channels has become an essential part of a sound Marketing and communication strategy.

 

We often talk about the rewards of an effective Social Media presence, but hardly ever mention the risks involved. I don’t want to jump on the ‘Spear’ controversy bandwagon, but this headline from yesterday’s Cape Argus points out the power of Social platforms such as Twitter. In light of the recent furor surrounding FHM model Jessica Leandra, you would think that people in top positions know that they should think twice before Tweeting or updating a status.

 

If you do social right, the rewards can be amazing, if you do it wrong…you just might be out of a job.

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