I’ve been doing a lot of web copywriting and rewriting lately on projects with tight deadlines. This led me to do some research on the optimal use of keywords for SEO.


6 Steps to Keywords Success

Make sure your primary keyword is displayed prominently in the following areas of your webpage or blogpost:

  1.  The Title Tag – Title tags shouldn’t be longer than 65 characters
  2. Headings – Have your keyword in your <h1> heading
  3. Your primary keyword should feature at least 2 -3 times in your page content. Don’t overdo it and always avoid keyword stuffing
  4. Alt tags of images. Have your keyword in at least one Alt tag of an image in the page/post. If you don’t have an image, this is a good excuse to source one, since visual content is more prone to be viewed and shared by people.
  5. In the URL of the page or post
  6. In the Meta Description tag. The Meta Description should not be longer than 160 characters. Although the Meta Description isn’t really taken into account for SEO, it is the first glimpse of your content seen in the SERPS and can entice readers to click through to your page.
That’s it. Short and sweet.
Of course you can (and should) consider other factors when doing SEO copywriting, but I find this list the simplest and most concise for my personal use.

The Mad Hatter Is Definitely Rather Loony

The guys over at WordTracker have their own approach, sentered on the acronym: The Mad Hatter Is Definitely Rather Loony

T: Title tag
M: Meta description and keywords tag
H: Header tags: H1, H2, H3
I: Image file names and alt tags
D: Diverse keywords
R: Relevancy
L: Reputable links

It’s slightly more involved. You can read more about it here.

What’s your personal approach to optimizing web pages for Search Engines?


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