As more and more companies are engaging in social media and producing content the pressure is on for agencies and Social Media practitioners to up their game and create content that is genuinely ‘shareable’

Dan Zarrella (Hubspot’s resident Social Media Scientists – don’t you just love that title?) has recently published his latest research report on what makes a Tweet worth Retweeting.

Here are the quick reference bullet point highlights.
A Retweetable Tweet contains:

I highly recommend you read the full report for the deeper insight provided by Dan Zarrella. Get Dan’s ‘The Science of Retweets’ ebook here: 

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