Social Media Success Workshop

META Advertising made easy

Learn how to easily and cost-effectively promote your business through Facebook advertising. Local newspapers, radio, and other online advertising cannot compete. Over 10 million South Africans access Facebook from their mobile phones and people return to Facebook on average 14x a day. In the Social Media Success workshop, I’ll teach you step-by-step how to use and get the most out of Facebook ads.

You might have boosted a post before, but do you know and understand the wealth of purpose-built ad formats and precision targeting opportunities available to each and every Facebook user? One of the most challenging aspects of Facebook advertising is the continuously changing landscape. In the workshop I’ll provide the most up-to-date information available, coming straight from someone who works within Facebook ads for their own business and that of their clients every day.
What you will learn in the Workshop:

  • How big is the opportunity represented by Facebook (and Instagram) Advertising?
  • How to get started with Facebook Ads
  • What do Ads look like: Ad Structure, Formats and Placement options – and how to decide between them
  • How to Target and retarget your website visitors, newsletter subscribers and more
  • Tools of the Trade
  • Live Ad Creation – Step by Step demonstration

Do you want to join the next class? Get in Touch:

This workshop has been developed to help:

  • Small business owners
  • Startups
  • Creative entrepreneurs (Artists, designers etc)
  • Entrepreneurs
  • Home business owners
  • Professionals starting a home business for additional income
  • Admin staff tasked with maintaining the business’ social presence
  • Students or prospective digital marketing professionals

The workshop is kept small in order to allow sufficient time to deal with individual questions and enable the group to learn from each other.

Content King Class

Don’t take my word for the value offered by the workshop, read my testimonials:

Read all Social Media Success Reviews on Facebook

“If you need to get your social media sorted for your business then we can highly recommend you book a place to attend “Social Media For Business” with Barend Potgieter he is excellent ! We have had the privilege of working with Barend and learnt so much.”

– Cheryl Steyn, Businesswoman’s Association of South Africa


“If you are interested in learning how to manage your own social media for business then this would be a good workshop for you. Barend has an amazing business mind!”

– Ashley Shaw, LightSpeed Web Development


“Expert in his field…Thanks Barend Potgieter for keeping us abreast on Social Media”

– Bongi Mkhize, Program Director at Izithelo Zethu

Do you want to join the next class? Get in Touch:

About the Trainer

Barend Potgieter is the founder of Content King, Chief Operating Officer of TravelAxis, and former COO of The Effect group of Agencies.

Since 2010 he’s assisted 100s of B2B technology firms, Event Professionals, Entrepreneurial Startups, and Business Service Professionals (Coaches and Trainers) to develop and execute marketing campaigns to propel their businesses forward.

Helping others make the most of their digital marketing efforts have long been a passion for him and he’s taken the best of his knowledge and expertise and condensed it into the Social Media Success workshop.

Find out more about him and connect on LinkedIn
For further inquiries email Barend –

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