Incite has published a new report that delves into how marketing and communications functions are converging for businesses. Those of us in the Social Media trenches know that having transparent and clear lines of communication between social media and customer service or sales departments can mean the difference between ‘Delight’ and ‘Epic Fail’ when dealing with customer queries.

Download the full report – ‘Convergence of marketing and communications’ – here: http://www.incitemc.com/INCITE-Report.pdf

How do you see the role of Social Media in business evolving?

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