11 Lessons learned from a failed Social Media campaign
On failure – When best laid plans fall short I’ve recently had the distinct misfortune of working on a social media campaign that failed. As a social media marketer by trade, at first I took the failure of this project very personally. No-one wants to fail, especially not at something in which you are a professional. […]
Facebook and Twitter in Arab countries
Mashable’s Zoe Fox has posted these very interesting (and large) infographics on Facebook and Twitter usage in Arab countries. They were created by Khaled ElAhmad using Visual.ly. Visual.ly is a cool online application that allows you to make beautiful infographics – great for the Adobe impaired. Some more Social Media Infographics: China’s Social media Revolutiuon […]
Is there any doubt in the power of social media?
For businesses, engaging with your existing and potential customers through Social Media channels has become an essential part of a sound Marketing and communication strategy. We often talk about the rewards of an effective Social Media presence, but hardly ever mention the risks involved. I don’t want to jump on the ‘Spear’ controversy bandwagon, but this headline […]