The convergence of marketing and communications
Incite has published a new report that delves into how marketing and communications functions are converging for businesses. Those of us in the Social Media trenches know that having transparent and clear lines of communication between social media and customer service or sales departments can mean the difference between ‘Delight’ and ‘Epic Fail’ when dealing […]
What does Social Media and Sex have in common?
This little gem from HubSpot shows what Social Media and sex have in common. Surprising it’s more than just that everyone is doing it. Their advice for businesses using social media is also spot on. Take the 2 minutes and check this out! Social Media is a lot like Sex from HubSpot All-in-one Marketing Software
Is there any doubt in the power of social media?
For businesses, engaging with your existing and potential customers through Social Media channels has become an essential part of a sound Marketing and communication strategy. We often talk about the rewards of an effective Social Media presence, but hardly ever mention the risks involved. I don’t want to jump on the ‘Spear’ controversy bandwagon, but this headline […]
10 Reasons to communicate your message well – Kickstarter projects that didn’t make it
Studying these 10 projects that failed to succeed on the Kickstarter platform, the lesson becomes clear: If you fail to communicate your message clearly, your project fails. Simple as that.